3:00-4:15pm
This webinar will commemorate the 10th anniversary of the award-winning “The Real Cost” youth tobacco prevention campaign. Presenters will provide information about the impact of the campaign on youth tobacco use and the importance of public education to CTP’s comprehensive tobacco regulation efforts. The webinar will also emphasize the campaign’s ability to adapt, success stories, and its future. Additionally, presenters will share information about best practices in youth media targeting, creative development, and the extensive research and scientific support that informs CTP’s campaign messaging. Attendees will have an opportunity to ask questions about “The Real Cost” campaign at the end of the webinar.
Click HERE for more information.